About us

We are a small company and we like it that way. We’ve all worked in much bigger agencies with blue chip clients across all sectors. But we have chosen to follow our passions and we now use our deep experience to develop big ideas and exciting campaigns in specialist areas: food & drink, retail, wellbeing and lifestyle.

This means we work with brands we love, whose audiences we truly understand. We know how to reach your different influencers along your brand journey.

And our approach is hard working: we use contacts and insights to get results. We deliver award-winning communications campaigns that deliver for you commercially and more often than not, exceed your expectations. Our low overheads mean you pay for our time, not our offices, so you’ll get as much strategic counsel, creative thinking and on the ground activation as you need, without costing the earth.

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Our team

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Madeleine waters

20 years brand communications experience including J Sainsbury plc, Sainsbury’s The Magazine, Pommery Champagne, Napa Valley Vintners, Rowse Honey, Sun-Pat peanut butter. Strategic thinker, understands retail and foodservice trade environments, well connected in the wine world with in depth knowledge of how it works.

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natalie andrews

Natalie joined us following a career in social work as she was looking for a change in direction. As our office manager - aka our very own Mary Poppins - she is a master in the art of organisation. Responsible for managing all our suppliers, compiling reports, research and looking after the budgets and finance, she has quickly made herself indispensable!

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Rachel Davey

Rachel works as an independent PR consultant, specialising in drinks. She works with us on a number of projects and is currently running the account for Fine Wines Direct UK with Madeleine. With 14 years experience in PR, Marketing and Events, specialising in the drinks and gastronomy sector, Rachel has built excellent knowledge, industry insight and contacts within the drinks industry and lifestyle sector.