Case Study

Short for the West Indies Rum and Spirits Producers’ Association, co.co worked WIRSPA to develop the Caribbean Rum category in the UK market. We ran a trade marketing and communications programme for the Authentic Caribbean Rum Marque under the direction of apple tree communications in Spain, and Lionhouse Creative in the UK which included a nationwide series of bartender training sessions to instil perfect serve and usability and communicate the diversity of Authentic Caribbean Rum. The campaign was recently awarded a Gold SABRE Award for Product Media Relations (Trade Media)

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